Interesting article about the ‘ethics of advertising’ and how contextual targeting and behavioral targeting can impact journalistic integrity, or the perception thereof, on news sites.
Jan
20
2010
20
2010
Jan
8
2010
8
2010
Biggest Problems for Small Businesses?
Poor sales cited as the number one challenge facing small businesses.
Dec
22
2009
22
2009
Damage Control or Just Another Step in the Process?
Like an 8th grade relationship, the Google/Yelp saga continues.
Dec
15
2009
15
2009
November 2009 Search Numbers From comScore
Microsoft’s Bing is up over 25% from May! …but is still only 10.3% of market.
Dec
14
2009
14
2009
5 Trends That Will Help Shape Small Business in 2010
Here come the 2010 predictions. This one comes the way of the OPEN Forum and focuses on 5 trends that will shape the small business landscape in 2010.
Dec
11
2009
11
2009
How People Really Use the Yellow Pages
MSN Money has a fun article about how people can actually put those Yellow Pages book to work. Notice none of them are finding a local business!
Dec
10
2009
10
2009
Yahoo! Singles Out the Local Opportunity
Yahoo! CEO Carol Bartz singled out the opportunity and growth in the local market when discussing the future of her company.
Dec
8
2009
8
2009
Opportunity in Locally Targeted Display Ads
BIA/Kelsey estimates that the local display advertising market will reach $1.9 billion by 2013, over double the $879 million spent in 2008.
Dec
8
2009
8
2009
Favorite Places on Google
Like many of its competitors in the local search and review space, Google is launching a window sticker campaign.
Dec
7
2009
7
2009
Recession and the Small Business
Undercapitalization is one of the primary drivers of the high failure rates for small businesses. Of all the impacts the recession has had on small business, the magnification of this particular issue is the greatest.
